Become a Certified Digital Marketing Expert
Why Learn Digital Marketing?
In today’s online world, digital marketing is one of the fastest-growing career fields in India and globally. Whether you want to get a job, start freelancing, or grow your business, this course gives you the tools to succeed.
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Take the first step towards your dream career with FutureSkills Academy. Enroll now and start your journey towards success!
Digital Marketing Course Duration : 03 months
Social Media Marketing (Facebook, Instagram, LinkedIn)
Social Media Marketing (Facebook, Instagram, LinkedIn)
Social Media Marketing (Facebook, Instagram, LinkedIn)
- How to create professional business profiles and pages
- Understand content types (reels, stories, posts, ads)
- Strategies to grow followers and engagement organically
- Plan and run paid ad campaigns with Meta Ads Manager
- Create ad creatives using Canva
- Learn hashtag strategy, scheduling tools, and analytics
Google Ads (Search, Display, Video)
Social Media Marketing (Facebook, Instagram, LinkedIn)
Social Media Marketing (Facebook, Instagram, LinkedIn)
- Setup and manage Google Ads account
- Run Search Ads (Text ads shown on Google search)
- Launch Display Ads (Banner ads on websites)
- Run YouTube (Video) Ads using Google Ads
- Keyword research, targeting, budgeting & bidding
- A/B testing and conversion tracking
SEO – Rank websites on Google
Social Media Marketing (Facebook, Instagram, LinkedIn)
SEO – Rank websites on Google
- On-page SEO: Title tags, meta descriptions, content optimization
- Off-page SEO: Link building and authority signals
- Technical SEO: Sitemap, robots.txt, mobile responsiveness
- Keyword research tools (Google Keyword Planner, Ubersuggest)
- SEO tools: Google Search Console, Yoast SEO plugin
- Learn how to rank websites/blogs on Google
YouTube Channel Optimization
Content Marketing & Copywriting
SEO – Rank websites on Google
- Create and optimize a YouTube channel
- Use keywords in titles, descriptions, and tags
- Design eye-catching thumbnails
- Understand YouTube SEO and algorithm basics
- Monetization eligibility and growing subscribers
- Track performance via YouTube Analytics
Content Marketing & Copywriting
Content Marketing & Copywriting
Content Marketing & Copywriting
- Understand different types of content: blogs, ads, captions, emails
- Learn copywriting formulas (AIDA, PAS) to boost engagement
- Content calendar planning and campaign strategy
- Storytelling for brands
- Writing for humans + SEO optimization
Email & WhatsApp Marketing
Content Marketing & Copywriting
Content Marketing & Copywriting
- Build email lists and design professional newsletters
- Automate campaigns using Mailchimp or similar tools
- Learn WhatsApp Business tools for campaigns
- Create lead magnets and customer journeys
- Track open rate, CTR, and campaign effectiveness
Website Creation
Freelancing & Client Handling Skills
Analytics & Conversion Tracking
- Buy domain & hosting (intro only)
- Build a website using WordPress (no coding needed)
- Install themes, plugins, and page builders (e.g., Elementor)
- Add pages: Home, Services, Blog, Contact, etc.
- Basic SEO setup, speed, and mobile optimization
Analytics & Conversion Tracking
Freelancing & Client Handling Skills
Analytics & Conversion Tracking
- Set up Google Analytics & Google Tag Manager
- Monitor website traffic, user behavior, and bounce rate
- Track conversions from ads and email campaigns
- Understand key metrics: CTR, ROI, CPL, CPC
- Make data-driven decisions based on reports
Freelancing & Client Handling Skills
Freelancing & Client Handling Skills
Freelancing & Client Handling Skills
- Build a digital marketing portfolio
- Create your freelancer profiles on Fiverr, Upwork, etc.
- How to price services and respond to client inquiries
- Proposal writing and client communication
- Project management tools (Trello, Google Workspace)
AI Tools in Digital Marketing
AI Tools in Digital Marketing
Freelancing & Client Handling Skills
- Use ChatGPT for content ideas, ad copy, and automation
- Create graphics using Canva & AI design tools
- Explore trending AI tools for SEO, video editing & marketing
- Save time & boost productivity with automation
This course is specially designed to help learners:
- Understand the fundamentals of digital marketing channels
- Create effective marketing content that drives real results
- Plan and run paid ad campaigns on Google and Meta (Facebook/Instagram)
- Optimize websites for search engines (SEO)
- Build marketing funnels and track conversions
- Use AI tools like ChatGPT and Canva